So Bluetooth broadcasting can be used as a new, innovative and cost-free way to market products or simply to send useful information in places where there are sure to be crowds.
How to start
To start using Bluetooth marketing you need a broadcasting system: Atomic Blue Sender installed on a computer with a Bluetooth transmitter supporting Microsoft Windows Bluetooth stack.
Atomic Blue Sender is very easy in use. To broadcast your message in automatic mode you have to:
- add the files containing advertisement or other information.
- select all or some files and press the "Send Autmotically".
That is all!
In automatic mode (not available in demo versions) Atomic Blue Sender starts scanning for devices with Bluetooth set to discoverable and send your information to such devices automatically.
Key characteristics
Atomic Blue Sender will enable you to send a wide range of different contents. You can broadcast the following types of files:
- vCards (VCF files)
- Text (TXT files)
- Animated images (GIF files)
- Multimedia files (3GP, AVI, MPG)
- Images an pictures (JPG, BMP, PNG, etc.)
Usually it is possible for a Bluetooth device to connect to up to seven other devices at the same time. Atomic Blue Sender can be configurated to send to more than 7 devices, as it supports multithreading which is not limited if only Bluetooth adapter do support more than 7 connections (the number of connections depend on hardware rather than software).
Once all files are sent, Atomic Blue Sender will start the process again, looking for new devices.
The complite list of key charactiristics is:
- No authentication from device is required.
- Inclusion / Exclusion of devices into a blacklist (Filters option).
- Option to send files to all the devices or to the selected ones.
- Log support.
- It scans for services supported by a specific device.
- It exports both list of services and list of devices to Excel or TXT file as well.
- It is able to export of all the contacts contained in Outlook to vCard files.
- Configuration of key parameters when the connection is established.
- Full-Multithread support.
Bluetooth performance levels
The range of Atomic Blue Sender cover depends on the Bluetooth transmitter class which your computer is provided with*. In the following table you can see those ranges depending on the class.
| Class | maximum Permitted Power mW (dBm) | Range (approximate) |
| Class 1 | 100 mW (20 dBm) | ~100 meters |
| Class 2 | 2.5 mW (4 dBm) | ~10 meters |
| Class 3 | 1 mW (0 dBm) | ~1 meter |
*built-in transmitters are usually Class 1.
Note! The range depends not only on the transmitter, but also on the mobile phone which is receiving files; on atmospheric, geographic, urban conditions.
Bluetooth enabled devices users' privacy
Bluetooth marketing systems will not affect Bluetooth-enabled devices
users' privacy as the user is the one who requests information.
Bluetooth marketing is a permission based alternative to annoying e-mail marketing. People decide whether they want receive your content or not. Actually, ABS doesn't intrude on someon's Bluetooth communication because the software asks for confirmation to receive or not what is sent and receivers are able to refuse connection. Simply click "decline" on your phone and you will never see unknown message.
Nevertheless 85% of customers enjoy receiving Bluetooth massages giving them new benefits, still totally free.
Atomic Blue Sender is the most recent way to reach new customers faster and easier than ever before!
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